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| How to become stronger in the new situation for China PCB? |
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In recent years, PCB industry has become a major global industry, there are around more than 2800 printed circuit board business, production value has more than 50 billion US dollars, accounting for more than 1/4 of the electronic components industry output is the various segments of electronic components industry, the largest proportion of the industry, and the ratio of the rise, the main pillar of the future development of the electronic components industry. But by 2008 the international financial crisis and the market impact of the debt crisis in 2012, the global PCB industry after a difficult period, with the rise of mobile phones, tablet PCs, green base stations and other electronic device industry, further to the center of gravity of the global PCB industry Asia metastasis, we will usher in a new development opportunity, but gradually narrowing and other costs and market dominance, domestic PCB enterprises will face more fierce competition in the market, how do we seize the opportunity to survive in the fierce competition in the bigger stronger.
1 £®State of the Industry
1.Analysis of developments in the global PCB
According to statistics from the worlds leading market analysts Prismark PCBs show: in 2010 the global PCB output value of 52.468 billion US dollars, compared to 2009 growth of 27.3%; 2011 PCB output value of 55.409 billion US dollars, an increase of 5.61% compared with 2010; 2012 PCB output value of 54.31 billion US dollars, a growth rate of -1.98%; in 2013 the global PCB output value of 54.89 billion US dollars, an increase of 1.07% compared with 2012. Affected by the global economic crisis, the development of the global PCB industry downturn of the bottom, or even negative growth in 2012, but with the 2013 consumer market warmed, to start up and flip through the 2012 ~ 2013s PCB output value can be seen an increase PCB production value has stabilized, but it is difficult to rapid growth, estimated in 2014 still continued to show modest growth
2.China PCB development Brief
According to Prismark statistics, from 2006, China surpassed Japan to become the worlds output of largest and fastest growing PCB manufacturing base, and has become the global PCB industry to promote the development of key growth drivers. 2010, China PCB output value reached 19.99 billion US dollars, accounting for 38.1 percent of global PCB output value, up 29.8 percent; in 2011 the output value reached 22.029 billion US dollars, accounting for 39.76% PCB global GDP, an increase of 10.2%; 2012 the output value of 21.636 billion US dollars, accounting for 39.84% of global PCB output value, an annual growth rate of -1.78%¡£According to Prismark forecast, 2013 China PCB output value of 23.1 billion US dollars, in 2017 China PCB production value will reach $ 28.972 billion, accounting for 44.13% of global GDP.¡£
PCB output value of Chinese mainland are also severely affected by the economic crisis, the growth momentum of rapid development not only by the original choke, and even dropped to negative¡£We can say that the development of Chinas PCB industry in the past decade has been hardest hit¡£But relatively speaking, 2010-2012 China PCB production value CAGR of 12.77%, higher than the global growth rate; at the same time, Chinas global PCB output value accounting is still in a rising trend.
¶þ£®PCB business development opportunities
From a global perspective, in 2013 the global electronic machine products for $ 1.991 trillion, the annual growth rate of 4.3% relative to 2012, including the computer, communications and consumer electronics accounted for two-thirds of the market, the product output growth to achieve gradual recovery. According to the analysis of forecast Prismark, 2012 ~ 2017 compound average annual growth rate of 4.4%, in 2017 the output value of the global electronic machine products will reach $ 2.369 trillion¡£Can be expected, driven by the electronics industry, the global PCB market trends next few years will continue to grow steadily¡£From the domestic analysis, with the center of gravity of the rise of China 3C industry continues to expand, smartphones, tablets, green base stations and other electronic terminals, as well as the global mobile telecommunications market and other electronic industries are continuing to shift from Western markets to the Asian market, will be Chinas PCB have a strong stimulating effect: Chinas PCB industry will get rid of the previous three consecutive years of low growth, farewell PCB industry downturn this year¡£Prismark predicts that over the next five years in mainland China PCB industry will maintain rapid growth in 2017 in mainland China PCB production value will reach 29 billion US dollars, accounting for 44.1 percent of global PCB output value
Èý£®Third, the domestic enterprises to become bigger and stronger PCB¡£
In order to actively respond to the development needs of smart phones, tablet PCs, green base stations and other electronic terminals rise of downstream products, PCB industry gradually to high density, high integration, fine lines, small diameter, high capacity, light in the direction of development, technical content and complexity continues to increase, the market competition will become more intense¡£The basis for the survival of the domestic PCB enterprises in the above
How to become bigger and stronger
1, the domestic enterprises need to upgrade PCB
In recent years, with the gradual weakening cheap Chinese market potential and production cost advantages, as well as national transformation from "World Manufacturing Center" to "world market" in the future development policies, development of domestic enterprises have to face the PCB to upgrade issues. Europe, Japan and other countries compared to the vulnerable domestic PCB enterprises that technology, quality and size, and several other major aspects, which would severely restrict domestic PCB enterprises in the market during the next new round of development of the industrys competitiveness. Among them, such as HDI boards, flex boards and other PCB materials production enterprises, the breakthrough is to enhance the quality of the products, production scale, emphasis focused on the introduction of automated intelligent production, such as the purchase subsidies strong machine, ultraviolet (UV) laser cutting machine, ultraviolet (UV) laser drilling machines, prepreg dust automatic cutting machines and other production equipment for lifting productivity; and to strengthen and improve product testing, such as the purchase of characteristic impedance, ionic contamination, number of holes, X-rays and linewidth and other sophisticated detection equipment to ensure product quality. Developed PCB production and testing equipment used in the manufacture of printed circuit boards companies will undoubtedly have to focus on the technical aspects of research and development facilities in more effort, improve product performance to meet customer demand; improve the cost of equipment, to provide better customer selection. In three consecutive selected "Chinese electronics industry outstanding national brands," the Guangdong Science and Technology Co., Ltd. is the industry as an example, the company independent research and development through innovation model, research cooperation, the development of the X-ray machine National key new product, the Guangdong Provincial Science and Technology Progress Award, Guangdong Province key new products, product innovation Guangdong Province), the characteristic impedance tester (National Torch Project, Guangdong Province key new products), ionic contamination tester (National Torch Project Guangdong provincial Science and Technology progress Award, Guangdong Province key new products, product innovation Guangdong Province), inspection hole machine (key technological transformation projects Guangdong Province, Guangdong Province key new products), subsidize strong machine (Guangdong Province key new products), ultraviolet (UV) laser cutting machine (Guangdong Province key new products), ultraviolet (UV) laser drilling machines, prepreg dust automatic cutting machine (Guangdong tenders, Guangdong Province key new products) and other sophisticated detection instruments and equipment, because have a technical advantage, boost business success in the context of economic crisis is still to achieve sustained, steady momentum of development.
2,.create a national brand PCB industry
Today, China has become the worlds first manufacturing power PCB industry can be said to have no shortage of PCB enterprises, not lack of PCB production, but they are still the industry that big but not strong. From the view of the number of enterprises, according to CPCA statistics, in 2013 the number of Chinese PCB industry enterprises about 1500, mainly in the Pearl River Delta, Yangtze River Delta and the Bohai Sea region, the worlds largest proportion; of PCB production, the number of the worlds highest production area of China, the proportion of 40% of total global output value consecutive years, ranking first in the world. However, referring to Chinas PCB industry, people think that it is still at the low end of the level of production, both in terms of high-end materials, or testing instruments, equipment manufacturing, have less influence in the world of business, to enter the world the PCB enterprises less..
Why is it so? Brand!
PCB enterprises in the country have not really establish the reputation of well-known brands at home and abroad, partly because the domestic PCB materials, testing instruments and equipment, product variety, parametric performance, accuracy, reliability and stability of similar products equivalent to the world-famous brand there is a gap; on the other hand, the domestic PCB plant on the national brand awareness and understanding is not enough, not enough trust and supportive.
How to establish a brand, to show the strength of PCB enterprises, enhance the degree recognized in the industry, will largely help enhance domestic PCB enterprises in market competition at home and abroad, to promote the development of national enterprises. Which, CPCAs "Chinese electronics industry outstanding national brand enterprises", "China Printed Circuit List" and other activities, to promote our entire PCB industry and its industrial chain to achieve localization and national brand bigger and stronger since to a large role in the promotion. Through these activities, strengthen and upgrade the domestic PCB enterprises excellent national companies and national brands more attempts and trust, establish a business on behalf of industry excellence, strong national brand of advanced products.
Finally, I sincerely hope that Chinese enterprises to actively support domestic PCB trial domestics, dared to use domestic products, priority in purchasing national brand products, have difficulty with when, pushing development, seize the opportunity, along with the development of the new era in the global PCB industry gain the upper hand, to create an international brand, enhance Chinese enterprises in the international arena overall competitiveness.
The above cited documents, if any inconvenience, please contact best@lxpcbs.com
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